THINGS WORTH KNOWING.
Useful ideas for people trying to create something. Marketing shifts, creative ideas, what we’re learning through the work, local opportunities worth paying attention to, tools worth trying, music worth sharing, and the occasional thing that made us think differently.
The Link Paywall: Meta Now Charges for Links.
Meta started charging for clickable links in organic posts. Here is what changed, what it costs, and what to do about it.
Meta’s AI September: What Changed.
A new subscription service, an AI agent for small businesses, and stricter rules for AI accounts. Here is what changed in one month and what each piece means for your business.
REAL ESTATE MARKETING: WITTER & WITTER.
Real estate marketing. “The buyer was from California and placed an offer solely on Phillip’s video of the property and the lifestyle we were able to portray.” Joan Witter, Realtor / Vice President, Witter & Witter.
ARTS + COMMUNITY VENUE: THACHER HALL.
Arts + community venue. “He’s an all-in collaborator, and his photographic skills showcase the beauty of our building and the joy of our community.” Susan Moeller, Chair, Thacher Hall Board.
WORKSHOP PARTNER: LOVE LIVE LOCAL.
Workshop partner. “Phil brought creativity, expertise, and a fresh perspective to our Boost Your Brand workshop.” Jen Villa, Executive Director, Love Live Local.
YOUR BUSINESS DOESN’T HAVE A CONTENT PROBLEM.
Most businesses aren’t short on things to say. They’re producing them every day. A simple loop for recognizing the content you’re already making, and one thing to try tomorrow.
THE MISSING MIDDLE.
A premium retreat business could explain everything it sold. The harder question was whether it helped anyone become ready to buy. Here’s the gap between the two, and how to find it in your own business.
THE CREATE LIST: CREATE SOMETHING.
Why does music matter when we’re making things? Eight songs, one idea and a few questions for whatever you’re working on this month.
The October Playlist: Why These 8 Tracks.
Eight tracks, one idea, in an order that means something. This month’s idea is creative courage, from the blank page to the moment the thing exists.
Got something you’re trying to create?
Tell us what you’re making and where you’re stuck. We’ll ask a few good questions and point you to the right next step.