REAL ESTATE MARKETING: WITTER & WITTER.
A listing that sat for more than a year, a buyer across the country, and a different marketing tactic.
WHO.
Witter & Witter is a mother-daughter real estate team with Compass, serving buyers and sellers on Cape Cod and in Boston. Joan Witter specializes in waterfront and luxury properties in Osterville and across the Cape, where she has lived for three decades, and was named Massachusetts Realtor of the Year in 2013.
THE RELATIONSHIP.
Our real estate work with Compass agents covers the pieces a listing needs to be seen and felt: listing videos, photography, agent profiles, social content and print marketing.
WHAT HAPPENED.
Witter & Witter took over a listing that had been on the market for more than a year with a competitor. The approach changed to video that showed not only the property but the life around it. A buyer from California made an offer based on that video alone, in less than a week, with no reduction in price.
IN JOAN'S WORDS.
"Thanks to Phillip Crawford and his amazing talent, our team took over a listing that had been on the market for over a year with a competitor, and we found our buyer in less than a week. The buyer was from California and placed an offer solely on Phillip's video of the property and the lifestyle we were able to portray. No reduction in price, just a different marketing tactic. We continue to be impressed by him and his work."
Joan Witter, Realtor / Vice President, Witter & Witter
WHY IT MATTERS.
The house didn't change. The way people could experience it did. A buyer on the other side of the country could imagine themselves there, and that was enough to act. It's the same gap we write about in The Missing Middle: explaining what you sell isn't the same as helping someone become ready to buy it.
