THINGS WORTH KNOWING.
Useful ideas for people trying to create something. Marketing shifts, creative ideas, what we’re learning through the work, local opportunities worth paying attention to, tools worth trying, music worth sharing, and the occasional thing that made us think differently.
The Link Paywall: Meta Now Charges for Links.
Meta started charging for clickable links in organic posts. Here is what changed, what it costs, and what to do about it.
Meta’s AI September: What Changed.
A new subscription service, an AI agent for small businesses, and stricter rules for AI accounts. Here is what changed in one month and what each piece means for your business.
YOUR BUSINESS DOESN’T HAVE A CONTENT PROBLEM.
Most businesses aren’t short on things to say. They’re producing them every day. A simple loop for recognizing the content you’re already making, and one thing to try tomorrow.
THE MISSING MIDDLE.
A premium retreat business could explain everything it sold. The harder question was whether it helped anyone become ready to buy. Here’s the gap between the two, and how to find it in your own business.
Got something you’re trying to create?
Tell us what you’re making and where you’re stuck. We’ll ask a few good questions and point you to the right next step.