WORKSHOP PARTNER: LOVE LIVE LOCAL.
How a Cape Cod small-business workshop became the room where Boost Your Brand began.
WHO.
Love Live Local is a Cape Cod organization that has championed shopping local since 2013, through community advocacy, a local business directory, events and programs that help small businesses grow. Its co-founder and Executive Director, Jen Villa, has been championing local businesses since 2009, when she opened The Little Beach Gallery.
THE RELATIONSHIP.
Phillip Crawford of HunnidThousand has developed and taught marketing curriculum for Love Live Local’s Boost Your Brand workshops for Cape Cod small-business owners. The people in the room were running real businesses, not marketing departments, so every session had to be practical enough to use the next morning.
WHAT WE BUILT IN THE ROOM.
Four misconceptions, cleared first. Personal branding isn't bragging. It isn't documenting your private life. You don't have to be an expert. And it doesn't have to eat your week.
A value statement. Who you help and how, in under 100 characters, built to be finished in the room.
The Five Perspectives. Expert, Leader, Peer, Investigator and Curator: five ways to show up that feel natural instead of performed.
One idea at the center. People don't buy from strangers. They buy from people they know, like and trust.
IN JEN'S WORDS.
"Phil brought creativity, expertise, and a fresh perspective to our Boost Your Brand workshop. He was thoughtful, collaborative, and genuinely invested in helping Cape Cod's small business owners strengthen their brands. It was a pleasure working with him, and his contribution added real value to the program."
Jen Villa, Executive Director, Love Live Local
WHY IT MATTERS.
Jen's words speak to the part of this work we care about most: making marketing useful for the people actually running small businesses. That room is where HunnidThousand's Boost Your Brand started. The evolved version keeps its human energy and adds a stronger learning loop, real-world practice and a Brand + Marketing Blueprint each participant builds for their own business.
KEEP EXPLORING.
Explore Boost Your Brand, the learning experience that grew from this workshop.
Visit Love Live Local to find local businesses and programs on Cape Cod.
