THINGS WORTH KNOWING.
Useful ideas for people trying to create something. Marketing shifts, creative ideas, what we’re learning through the work, local opportunities worth paying attention to, tools worth trying, music worth sharing, and the occasional thing that made us think differently.
YOUR BUSINESS DOESN’T HAVE A CONTENT PROBLEM.
Most businesses aren’t short on things to say. They’re producing them every day. A simple loop for recognizing the content you’re already making, and one thing to try tomorrow.
THE MISSING MIDDLE.
A premium retreat business could explain everything it sold. The harder question was whether it helped anyone become ready to buy. Here’s the gap between the two, and how to find it in your own business.